As identity and access management emerge as leading cloud security concerns, AI agents and machine identities are forcing organizations to rethink authentication, authorization, and Continuous Trust.
As humans, machines and autonomous agents increasingly interact on our behalf, authentication can no longer be treated as a single moment in time. Trust must be established, verified and continuously evaluated.
We usually talk about AI trust as a way to manage risk. I think that misses half the opportunity. In an increasingly artificial world, knowing who and what you can trust may become part of the value customers are actually willing to buy.