As online security threats continue to rise, Shopify store owners are increasingly searching for reliable, user-friendly authentication solutions. We at Identité, have launched PasswordFree® for Shopify, a passwordless authentication app designed to simplify logins while enhancing security.
Powered by Full Duplex Authentication®, this MFA authenticator provides seamless and secure access for both store owners and their customers, reducing the risk of phishing, account takeovers, and fraud. With six years of development behind it, PasswordFree® is now available for Shopify merchants looking to optimize both security and user experience.
In his Interview with our Marketing Manager, John Hertrich, President and CEO of Identité, comments on the launch of our flagship product, PasswordFree®, on Shopify.
Q: What motivated Identité to develop PasswordFree® for passwordless authentication on Shopify?
John Hertrich: "Launching on Shopify is a significant milestone for us. We've already seen success with our passwordless solutions on BigCommerce and WordPress. Now, we're bringing the same frictionless authentication to Shopify store owners, helping them improve both security and user experience."
Q: How does PasswordFree® enhance the user experience for Shopify customers?
John Hertrich: "PasswordFree® removes login barriers for customers. By eliminating passwords, we reduce friction at checkout, cutting down on abandoned carts. Customers can log in using a QR code, biometrics, or a single browser login, making the process smooth and hassle-free."
Q: Can you explain the security advantages of Full Duplex Authentication®?
John Hertrich: "Our Full Duplex Authentication® turns a user's device into a secure token, providing a physical layer of protection against account takeovers and fraud. Unlike traditional MFA, it's a bidirectional process that verifies both the user and the website, preventing phishing and unauthorized access attempts."
Watch the full interview on our Youtube channel.
Why PasswordFree® for Shopify? A quick app overview if you’re new to this website.
Traditional passwords present major obstacles for e-commerce businesses, leading to security vulnerabilities and checkout friction. Store owners often struggle with cart abandonment, password fatigue, and fraudulent login attempts. Passwordless authentication addresses these challenges by eliminating passwords and introducing two-factor authentication apps that enhance security without compromising user experience.
Key Benefits of PasswordFree® for Shopify Users:
No-Code MFA Implementation – Quick and easy setup without development effort
Biometric & QR Code Authentication – Enabling passwordless login for faster access
Reduced Cart Abandonment – Frictionless login flow enhances customer retention
Advanced Dual Authentication Security – Protects against phishing, fraud, and unauthorized access
Full Duplex Authentication® – Ensures multi-factor authentication without requiring complex integrations
According to John Hertrich, CEO of Identité, “By integrating Full Duplex Authentication®, we provide Shopify store owners with a phishing-resistant login alternative that improves both user experience and security.”
More on the topic:
How PasswordFree® Works
The multi-factor authentication app replaces traditional passwords with a device-based authentication process. Users can log in using:
Biometric authentication (Face ID, fingerprint)
QR code login for quick access
One-click browser-based authentication
Unlike traditional 2FA apps, PasswordFree® ensures a truly seamless and passwordless auth experience while maintaining high security standards. The solution is designed for businesses that need multi-factor authentication but want to avoid the hassle of passwords, SMS OTPs, and security questions.
Check out our 2-minute installation guide from Olga Zhilko, Lead Business Analyst.
Availability and Pricing
PasswordFree® is now available on the Shopify App Store and offers:
Free installation
14-day free trial
Affordable pricing: $4.99/month or $59.98/year
A wrap-up: A Smarter Way to Secure Shopify Stores
With cybersecurity threats evolving, Shopify merchants must adopt robust authentication solutions that improve both security and usability. Passwordless authentication, two-factor authentication apps, and multi-factor authentication apps like PasswordFree® provide an effective, cost-efficient way to secure online stores while ensuring a seamless login experience for customers.
For Shopify store owners, PasswordFree® is the next step in dual authentication innovation. By eliminating passwords, businesses can reduce security risks, streamline user access, and ultimately drive higher conversion rates.
Try it out for free at the Shopify App Store.
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