How weak passwords and login friction impact your Shopify sales.
For Shopify merchants, sales performance is directly tied to customer experience and security. Yet, one of the biggest obstacles in online shopping remains largely overlooked: password-based authentication. While passwords have been the standard for decades, research shows they contribute to cart abandonment, lost revenue, and security vulnerabilities—issues that can directly impact a store’s success.
At Identité, we’ve spent years developing passwordless authentication solutions to eliminate these risks. Our latest innovation, PasswordFree for Shopify, is designed to help online store owners remove login barriers, improve security, and ultimately increase sales by reducing friction at checkout.
The Hidden Cost of Passwords: Lost Sales and Security Risks
Merchants often focus on marketing and product selection when looking for ways to increase Shopify sales, but many underestimate the impact of login friction and security concerns on conversion rates.
Consumers don’t trust password-based authentication methods the way they used to: While passwords remain the prevailing login and registration method, the consumers who tried biometrics have changed their preferences in favor of this innovative user authentication method.
Passwords are a top target for hackers: According to Verizon’s Data Breach Investigations Report, 81% of hacking-related breaches are caused by stolen or weak passwords. Cybercriminals exploit password reuse, phishing, and credential stuffing attacks to gain access to user accounts, leading to financial loss and reputational damage.
Cyberattacks force small businesses to close: A report from Business Dasher states that 60% of small and medium-sized businesses shut down within six months of a data breach. The combination of legal fees, lost customer trust, and regulatory fines can be too much to recover from.
How to Increase Sales by Removing Password Barriers
For many Shopify merchants, the login process is an overlooked conversion killer. Customers often abandon their shopping carts simply because they don’t want to go through a tedious login process or reset a forgotten password. Seamless login solutions have been proven to increase conversions by reducing friction.
Research from the Baymard Institute states that removing unnecessary steps from checkout—such as login prompts—can increase conversion rates by up to 35%. The simpler the authentication process, the more likely customers are to complete their purchases.
This is where PasswordFree for Shopify makes a difference.
Watch the video on youtube: A Quick Functionality and Benefits Overview from Veronica, our Marketing Manager
How PasswordFree Works to Improve Security and Boost Sales on Shopify
PasswordFree for Shopify eliminates passwords entirely, offering a frictionless authentication method that enhances both user experience and security.
🔹 Seamless, password-free logins: Customers authenticate using their trusted device—no need to remember or reset passwords.
🔹 Faster checkout, fewer abandoned carts: Reducing login friction leads to higher completion rates and repeat purchases.
🔹 Stronger security against credential theft: Eliminates the risk of password-related breaches, protecting both merchants and customers.
🔹 Improved customer trust and retention: A secure, hassle-free experience encourages repeat business and strengthens brand loyalty.
With PasswordFree, Shopify store owners can focus on growing their business without worrying about password fatigue, login issues, or security threats.
Watch the video on youtube: Why PasswordFree for Shopify? Expert opinion from Wiktor, PO at PasswordFree.
Read how we built LoginFree feature for PasswordFree: We've found out how to login without a password and skip entering an email too!
How to Increase Sales on Shopify with Passwordless Authentication
If you’re looking for ways to boost sales on your Shopify store, consider optimizing the checkout experience with a password-free login solution. By eliminating passwords, you can:
Reduce cart abandonment rates by removing login barriers.
Increase trust by offering a secure, modern authentication method.
Protect your business from the costly impact of data breaches.
Improve customer experience with a faster, seamless checkout process.
Watch a 2-min quick installation guide on youtube: How to Install PasswordFree for Shopify? A quick guide by Olga Zhylko, Business Analyst
Get Started with PasswordFree for Shopify
🔹 14-day free trial – Experience the benefits risk-free.
🔹 Affordable pricing – Only $4.99/month.
🔹 Simple setup – Integrate it with Shopify in minutes.
Learn more about PasswordFree for Shopify: Check out PasswordFree
Read our setup guide: Installation Guide
Looking for passwordless enterprise security solutions? Check out NoPass: Go Passwordless to Boost Enterprise Security
Have questions? Let us know what you think in the Shopify reviews section and help others discover a more secure, frictionless way to shop online.
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